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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Google unveils new ways to reach streaming audiences

Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Retail Trends Masterclass: Consumer behavior is changing, is your marketing? by Edna Chavira

Learn how consumer behavior is shifting and how savvy marketers are adapting to these changes.

3 key observations about the Google March 2024 core update

Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites.

Google expands Performance Max to online marketplaces

With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.

Localized SERPs: Winning traffic and leads with service area pages

Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.

Effort shaming: Balancing work ethic and burnout in marketing

Here’s how to foster a healthier work culture that values both mental well-being and individual motivations.

Google, DOJ make closing arguments in antitrust trial

The stage is set for a monumental court decision that could shake up the search industry – or result in status quo.

Small review site lost 91% of its Google traffic to affiliate-focused SEO content

Google's search results are dominated by big brands. SEOs for smaller sites are complaining. It's like 2003 all over again.

Google restricts promotion of deep fake sexual content

These restrictions now apply to Shopping ads and will be enforced across all types of ads after May 30.

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