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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

Google reshapes in-store shopping with AI-powered comparisons

Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.

Google AI Overviews massively surge in travel queries

This shift has happened around queries like seasonal travel, local events and neighborhood-specific activities.

How to leverage Google Analytics 4 and Google Ads for better audience targeting

Connect your Google Analytics 4 to Google Ads accounts to create dynamic audiences, set conditions and drive PPC success.

Google Business Profile’s AI-transcribed menu upload just got better

GBP now accepts multi-page PDF menus. Find out how this AI-powered update simplifies uploads, boosts accuracy and enhances restaurant SEO.

4 tips for better PPC client meetings

Lead better PPC client meetings by connecting actions to KPIs, clarifying your message and aligning strategies with broader marketing goals.

Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints.

DOJ plans to push for Chrome sale after Google antitrust victory

The DOJ is preparing to force a sale of Google's Chrome, among other sweeping remedies, after winning its antitrust case.

Google site reputation abuse policy now includes first-party involvement or oversight of content

This policy is still enforced with manual actions but Google confirmed there are algorithms that detect similar issues.

How to create article outlines with AI based on Google’s Top 10

Use this guide and script to automate SEO content research to generate article outlines using AI, APIs and top-ranking page analysis.

Google Lens for in-store and local shopping

Now just point and shoot a photo and get prices, reviews, product details and more while looking at products in a retail store.

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