Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
Reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.
Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report.
Select a domain name that supports your business goals and brand identity without falling into common SEO traps.
This step-by-step PPC guide covers everything from campaign setup to ad groups, keywords and essential settings to get started successfully.
How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.
The Search Bidding Exploration tool could help advertisers using tROAS bidding and broad match keywords in unlimited budget campaigns.
You can now leverage enhanced ad flexibility and improved asset management with Google's new responsive search ad format.
This will bring AI Overviews to over 1 billion users and should work in any of the currently supported languages.
This is your final chance in 2024 to unlock the world-class SMX experience and everything that comes with it.
Learn powerful ways to target audiences using Prime Video, Alexa and shopping data, driving quality leads and growing brand visibility.