Here are some of the latest headlines on digital marketing insights, search, and ecommerce:
A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering e-commerce brands a surprising edge.
Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full automation.
It seems Google is adding an AI Mode button to the Google home page. Google has been testing this for a couple months now.
AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.
Your deck won’t save you. Your data won’t speak for itself. Learn how small agencies can turn client calls into their biggest retention tool.
The new reporting view offers advertisers deeper insight into how Google's automation connects user intent with website content.
Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits.
AI search rewards clear, credible, well-structured content. Learn how to get yours surfaced, cited, and trusted.
Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation.
This is the second core update of 2025 and it took over 16 days to complete.