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Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

This is not a drill: SMX Advanced is returning to in-person in 2025

You asked. We listened. The ultimate training experience for expert search marketers is back IRL.

Google Ads revealing low-volume search terms as ‘Private’

Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries.

Make 2025 the year your video creative shines by Edna Chavira

Join this webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising.

New Google Ads feature spotted: Asset history

Google Ads' new "Used since" column for assets gives advertisers historical context by revealing exactly when creative elements were implemented.

Evolving SEO for 2025: What needs to change

From LLM-based and social search to community engagement, learn the emerging priorities shaping 2025’s SEO landscape.

The art of subtraction: How to do more with less in SEO

Is SEO maximalism harming your strategy? Here’s how focusing on quality through strategic subtraction can deliver better results.

Want to speak at SMX Advanced in-person? Now’s the time to submit your most advanced session ideas.

Be a part of SMX Advanced’s exciting return to in-person this June at the Westin Boston Seaport. Here’s how to submit a compelling session proposal.

How to optimize PPC forms and follow-ups for lead gen in 2025

From personalized follow-ups to streamlined forms, learn tips to create seamless PPC user journeys that convert clicks into quality leads.

Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats by Optimove

Marketers can now be triple threats with data, creative and optimization power.

Google Ads Search Max – new match type spotted

The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

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