The Benefits of an Email Drip Campaign
An email marketing drip campaign is a series of automated emails that are sent to people who take a specific action on your website. For any given action, you can choose how many emails to send and the rate at which they are sent.
These emails can be personalized with data like the contact’s name and specific references to the action they took. You might send an email drip campaign to someone who signs up for your online course, for example.
Or, you could send a drip campaign to people who add an item to their online cart without buying it, also called abandoned cart emails. Whatever you do, make sure your email drip campaigns serve a purpose and provide valuable information to your contacts.
The Benefits of Email Drip Campaigns
Email drip campaigns can be hugely beneficial if they’re executed properly because they allow you to nurture your leads and keep your business top-of-mind without being overly salesy or pushy.
Here are some of the top reasons to use an email drip campaign in your business:
1. They’re highly targeted
One of the great things about email drip campaigns is that they’re highly targeted. You can segment your list so that only people who fit certain criteria receive your drip campaign emails. This ensures that only those who will find your campaign relevant receive it, which leads to happy customers and fewer unsubscribes.
2. They build relationships
Another benefit of email drip campaigns is that they help you build relationships with your contacts. When done correctly, an email drip campaign provides value at each stage of the buyer’s journey by educating contacts and moving them closer to a sale. By consistently providing value, you can turn leads into customers and customers into raving fans.
3. They save time
Another great thing about email drip campaigns is that they save you time! Once you have your segments set up and your message crafted, all you have to do is hit “send” and let the automation do its thing. This frees up your time so that you can focus on other areas of your business while still staying in touch with your contacts and moving them down the funnel.
4. They generate results
An effective email drip campaign generates results! When done correctly, an email drip campaign will increase brand awareness, drive traffic to your website, generate leads, and close sales – all while building relationships with your contacts along the way! Not too shabby for a few automated emails…
If you’re not already using email drip campaigns in your business, now is the time to start! These automated messages offer a number of benefits including improved targeting, relationship building, time savings, and stellar results. So what are you waiting for? Implement an email campaign today and watch as your business grows!
