Who's driving your high-speed train?
If Everyone's Using AI, How Do You Sound Different?
AI is doing just about everything these days. It's writing emails, generating code, and even writing screenplays. It’s not always doing a great job … but sometimes, it is. Sometimes, we can’t even tell the result is not human-written. But here's the thing: if everyone's using AI, how do you stand out from the crowd? How do you ensure your content isn't just more AI-generated jargon that makes eyes glaze over?
Beware the AI echo chamber.
If you’ve tried AI writing tools, you’ve probably experienced both the wow and the argh that come from using them. They can whip up a blog post in seconds, translate languages with ease, and even mimic different writing styles. But it’s not all sunshine and roses. AI, at its core, is a pattern-recognizing machine. It learns from the vast amounts of data it's fed and then generates content based on those patterns. AI started learning from humans, and now — as more AI content gets published online — it’s also learning from itself.
The result? A lot of content that starts to sound the same. A lot of instances of the word navigating. It's like an echo chamber of AI-generated phrases and ideas, without the unique voice and personality that truly captivate an audience.
The human touch: It matters more than ever.
So, how do you break free from the AI’s sea of sameness and make your content shine? With the human touch. Don't rely on AI completely. While AI is the high-speed train, it needs a skilled conductor to (literally) keep it on the right track.
That's where humans come in. We bring the creativity, the strategy, and the understanding of your unique brand and audience that AI simply can't replicate. Being clever? Making a reader feel something? Humans do this better than any robot!
Use these two human inputs for AI success…
Strategic human input at the beginning: Before you hit the "generate" button, you need a human with a nuanced understanding of your business, your audience, and your goals. The human’s role? To craft the strategy, brainstorm the ideas, and ensure the AI is working towards a specific purpose. Yes, AI can help you brainstorm — but remember where it’s getting all of its ideas from.
A human editor at the end: With humans directing it at the start, AI can deliver almost-there first drafts, but it also needs a human editor to refine the content, add brand personality, and ensure it aligns with your brand voice. This human editor will polish the writing and add unique touches to ensure the final product gets the job done — not just sufficiently, but beautifully!
Great words — and great SEO — go hand-in-hand.
Standing out in the age of AI isn't just about sounding different; it's also about being found. That's where a talented SEO agency comes in. At RSO, we can help you optimize your content in all the right ways, ensuring it ranks well in search results and reaches the right audience.
But remember: SEO isn't just about keywords and algorithms. It's about creating content that is engaging, informative, and genuinely helpful for your flesh-and-blood readers.
Want content that wins in every way? Combine the power of AI with the strategic thinking and creativity of humans. At RSO, we have both.
