AI can be a useful tool in creating SEO content. But to pull ahead of the pack, let humans handle these 10 things.
Use AI. But Don’t Rely on it Completely.
Remember the first time you deposited a check with your smartphone? What an incredible feeling. No driving to the bank. No waiting in line. Just sitting at your desk, and boom … money in the bank! What a time saver!
When generative AI started writing content that was actually good, it felt like another magical, money-in-the-bank moment. Suddenly content-galore became available at our fingertips, with a few inputs on the keyboard. Whether your chatbot of choice is Perplexity, Google Bard, Copilot, ChatGPT or another top AI tool, there’s no shortage of writing companions or potential content for your business. We just went from 0 to 60 in under 3 seconds!
Generative AI changes the SEO content game especially, because if you’ve been having trouble keeping up with a challenging content calendar, delivering just got a lot easier.
At RSO, we love using AI to maximize our clients’ online content, and we need to bring attention to the most important component: a strategic human to make it all work!
While AI can help you move faster, like a high-performance sports car, you need a skilled driver behind the wheel, to do these 10 things:
Expertly direct AI, with informed inputs and prompt-writing expertise.
Deeply understand your target customer.
Know your brand’s personality, and retain consistency.
Edit the content to make it engage and tap into emotions.
Maintain high standards of quality and relevance, which are exceedingly important if you want to show up in Google search results.
Create and execute concepts that stand out from the competition.
Employ the power of first-hand content in your SEO marketing efforts.
Do things like run a content gap analysis to see what you might be missing.
Maximize the content for SEO to increase search engine visibility.
In a field of AI-users, make your content finish first. At RSO Consulting, we harness the speed of AI — combined with the power of humans — to make your SEO efforts go the extra mile.
